Yasuyuki FUJI,Atsunori SHIRAISHI,Shuji YOSHIDA
Saga Ceramics Research Laboratory
Materials for decoration of porcelain were developed from low grade Izumiyama pottery stone. .Iron compoment for Fe2O3 was chemically extracted from an low grade Izumiyama pottery stone. The synthesized Fe2O3 powders were used for a new red pigment of overglaze. And overglaze material prepared with iron component in Izumiyama pottery stone was available.
Yasuyuki FUJI, Yoshitaka EGCHI
Saga Ceramics Research Laboratory Arita exterior workshopy
In recent years, large exterior product manufacturers are focusing on developing semi-outdoor products. This approach spreads living space to outdoor. The market requires new garden products for those new spaces. These development of products are urgent issues. We have supported Arita exterior workshop on garden products development.
Takaharu HAMANO
Saga Ceramics Research Laboratory
In recent years, due to the increase in double-income couple, childcare services and the capacity has been increased, from the fact that accelerate enhancement advances for the elimination of children on waiting lists in future, it is expected to demand of tableware for children, especially for infants. In addition, the declining birth rate, there is a tendency that the expense of bringing up for one child is raised to be applied, more value-added expensive Child & Gift product category has been recently activated as a new market. In particular, there is a growing demand for domestic-made porcelain products with high awareness of children's safety and security. Moreover, interest in tableware are growing in terms of Japan's unique food culture and the tableware culture that has a closely related to it, also early childhood education and home discipline such as dietary education. And there's a growing the voice of parents who want to use traditional Japanese tableware from childhood. In this support operations, by performing the development support of the new value-added product, it is carried out development assistance for the purpose of contributing to the improved differentiation and competitiveness in the Children's tableware market.
Takaharu HAMANO
Saga Ceramics Research Laboratory
In addition to the structure of manufacturing and sales has long been separated in the porcelain production areas of Arita, and even the production process has been specialized and divided into several phases work. In the process of one product development and sales, have done by the hands of so many multiple persons, activities as a framework of team of several business entities is usual. To define one product development as “Project” and to present what is important in the Manufacturing by Project-Team and to cultivate human resources capable of performing project management, furthermore, to create a place for the information providing and opinion exchange about new Manufacturing, and we consider that the way of making porcelains in Arita from now on.
Takaharu HAMANO
Saga Ceramics Research Laboratory
In recent years, a number of external creators such as designers and artists, and producers, marketers who wish to develop new products in Imari and Arita have visited a variety of development projects, including projects celebrating the 400th anniversary of Arita porcelain. It is regretted, however, many of them do not have not only the expert knowledge necessary for product development of porcelain but even the information about Arita and Imari porcelain. Revitalization of porcelain industries can be expected through product development and exploitation of new markets with unprecedented idea which is brought about by the collaboration with external creator, etc.. And it is valid to promote the collaboration that we have porcelain samples to explain the special features of Imari-Arita porcelain, the molding and expression techniques in this porcelain production area. In this project, we would like to present to promote communication between external creators and Arita, through the development of the seeable and touchable porcelain samples within a creator’s reach to support idea generation, the composing of the method to provide them to the external creators.
Takaharu HAMANO
Saga Ceramics Research Laboratory
Commercialization of products based on “product-out” concept is hardly to be a success without taking account of the consumer’s psychology. In order to complete the products that is responded to consumer’s many requests until the consumer deciding to purchase one product, the ability to collect information about consumption trends and to provide of information is important.
It is the urgent need of the hour to composing a method of managing for product development as consistent project from concept planning, designing, manufacturing till distribution. Involving distributor and aggressive product development support with focus on consumption trends will be required.
Through the support on the condition of a private enterprise in Arita taking the initiative in a specific product development, we will attempt new process of manufacturing. By organizing its effects and problems, empirically we consider the methodology of product development that is suitable for Arita.
Takaharu HAMANO,Nobuaki KAMOCHI,Naoko MATSUMOTO
Saga Ceramics Research Laboratory
Maison & Objet, the world’s largest international interior and design trade fair, is held in Paris twice a year. The three-year ARITA 400project for opening the European market and global rebranding first set up its booth in 2014 and in January 2016. We have continued to support to exhibit and develop the product from first exhibition. Members of this project learned a lot about business and creating through 3 times exhibition and it became the result to lead for the future.